Good-bye Google AdWords: July 2018 Rebrand to Google Ads

Good-bye Google AdWords: July 2018 Rebrand to Google Ads

Karl Latkovic

Google Ads: Coming July 24th, 2018

Google Ads Logo

Since October 2000, millions of online-marketers have taken advantage of the advertising capabilities of Google AdWords. In only 18 years, AdWords has become Google's largest source of revenue, collecting USD $95 billion from ad-spend in 2017.

On release, the name made perfect sense as the only way to advertise with AdWords was, well, with words.

Today, with 5 campaign-types, including search, display, video, shopping, and universal app, it's clear AdWords has come a long way since launch.

Which is why, on July 24th, 2018, Google will be rebranding Google AdWords to Google Ads.

Included in the rebrand is a new logo, new user-interface, and a new campaign-type targeted to small businesses.

The rebrand hopes to more accurately represent the campaign-types available today and enhance the overall advertising experience.

More Changes Coming To Google This July

All of this is only one-third of the major changes happening at the world's favorite search-engine this July.

Google Marketing Platform

Google Marketing Platform Logo

Google will also be combining DoubleClick with the new Google Analytics 360 Suite. The duo will be known as the Google Marketing Platform, a place "to help you plan, buy, measure and optimize digital media and customer experiences in one place". Brad Bender, Google

Google Ad Manager

Google Ad Manager Logo

And finally, DoubleClick Ad Exchange and DoubleClick for Publishers will unite to form Google Ad Manager, a "platform that helps you earn more and protects your brand, wherever your audience is managing and however advertisers are looking to work with you". Jonathan Bellack, Google

More about these changes, including announcements about upcoming ad campaign-types will be announced at Google Marketing Live on July 10th, 2018.

Register for Google Marketing Live

With the abundance of marketing tools available today, it's refreshing to see Google working to create a simpler, more appealing user-experience, all while expanding the potential of the products they offer.

it's refreshing to see Google working to create a simpler, more appealing user-experience, all while expanding the potential of the products they offer.

 

Karl Latkovic
Karl Latkovic
Transpera Technologies Inc.