Google Ads: Coming July 24th, 2018
Since October 2000, millions of online-marketers have taken advantage of the advertising capabilities of Google AdWords. In only 18 years, AdWords has become Google's largest source of revenue, collecting USD $95 billion from ad-spend in 2017.
On release, the name made perfect sense as the only way to advertise with AdWords was, well, with words.
Today, with 5 campaign-types, including search, display, video, shopping, and universal app, it's clear AdWords has come a long way since launch.
Which is why, on July 24th, 2018, Google will be rebranding Google AdWords to Google Ads.
Included in the rebrand is a new logo, new user-interface, and a new campaign-type targeted to small businesses.
The rebrand hopes to more accurately represent the campaign-types available today and enhance the overall advertising experience.
More Changes Coming To Google This July
All of this is only one-third of the major changes happening at the world's favorite search-engine this July.
Google Marketing Platform
Google will also be combining DoubleClick with the new Google Analytics 360 Suite. The duo will be known as the Google Marketing Platform, a place "to help you plan, buy, measure and optimize digital media and customer experiences in one place". Brad Bender, Google
Google Ad Manager
And finally, DoubleClick Ad Exchange and DoubleClick for Publishers will unite to form Google Ad Manager, a "platform that helps you earn more and protects your brand, wherever your audience is managing and however advertisers are looking to work with you". Jonathan Bellack, Google
More about these changes, including announcements about upcoming ad campaign-types will be announced at Google Marketing Live on July 10th, 2018.
With the abundance of marketing tools available today, it's refreshing to see Google working to create a simpler, more appealing user-experience, all while expanding the potential of the products they offer.