Solutioning vs Productizing
So, get this - two IT providers walk into a boardroom. (Sounds like the start of a good joke, right?) One plops down a glossy catalog of shiny new software, complete with buzzwords like “cloud-native” and “AI-powered.” The other grabs a whiteboard and a marker and says, “Okay, tell me your problem.” Guess which one actually solves it?
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